Unknown Pleasures

Irish restaurateur and Great British Menu judge Oliver Peyton has launched a range of ready to drink premium cocktails in collaboration with bartender Dré Masso called Unknown Pleasures.

Three years in development, the range was designed to mimic what comes out of a cocktail shaker and required a premium aesthetic to represent the high quality single sourced ingredients.

We were tasked with producing a design with not only shelf presence, but also an aesthetic befitting the quality of the product itself. Copper colour coded cans and bold typography provide a striking solution.